Long before BOSS Shotshells, Lee Kjos had established himself foremost among commercial photographers, working with a long list of the the hunting world’s hottest brands. At lister’s requests, today we explore this fascinating subject of meaningful influence. What is it an iconic photo and when do you really know it’s great? What do such photos do? What photos most stand out in Kjos’s career (bet you’ll remember them too)? What’s the difference in photo journalism and commercial art? Can truly iconic photos be contrived? In this modern era, with thousands of photos cascading through our social media feeds daily, is a photo really still worth a thousand words–or are some possibly worth a whole lot more? Something to think about as we begin snapping photos our own hunting seasons.