EP 577. Leveling Up with HuntProof App

Ramsey Russell: Welcome back to MOJO’s Duck Season Somewhere podcast, where today I’m sitting down with Steve Willi and Nathan Marks, the developers behind the amazing HuntProof app that is changing the way hunters log and track and optimize their hunts. I cannot believe it has so revolutionized my own hunting experience that it’s amazing. But anyway, we’re going to get into it. For those of you all that use HuntProof app right now, we’re going to get into a lot of detail. I think it’s going to make you a better user. You’re going to understand some of the developments coming on. For those of you all that do not yet use it, go download it. You all hear all about it. Guys, how heck are you?

Steve Willi: Good, man. Thanks for having us.

Ramsey Russell: Heck, yeah, always. Now you all are in Illinois, is that right?

Nathan Marks: Yes, sir.

Ramsey Russell: Has spring showed up there yet?

Steve Willi: It has. I’ve got a gobbler in my backfield right now. So, what are we, 60s, 70s right now, Nathan? Yeah, I’m feeling good.

Ramsey Russell: Wow. How’d you all hunt season go this year?

Steve Willi: Mine was lackluster. We just built a house and so I didn’t get to go as much as I used to. But Nathan did well.

Nathan Marks: Yeah, it wasn’t too bad. We had a pretty decent season in North Dakota. We did like what, 8 days in North Dakota. A lot of speckle bellies and couldn’t get on the mallards, it didn’t seem like lots of gadwalls and speckle bellies. Southern Illinois wasn’t too impressive. And you’d have maybe 2 days in a row where it got good and then, it was ones and twos. But we ate good most of the time.

Ramsey Russell: Let’s see, I keep up with you there on social media, both of you, but Nathan, have you got a new sidekick, a little 4ft tall version of you running around hunting at a hunting partner now?

Nathan Marks: I got a few of them, to be honest with you. Yeah. My boy Kyson and my little girl Mimi, they both tend to, they want to go more than I take them, but I try to control the environment. I don’t want them – we hunt out a boat a lot, and we do have heaters, so that’s a little easier to deal with. But we did a lot of A-frame hunting this year, and Even with little Mr. Buddy Heater there, it can get rough.

Ramsey Russell: Oh, yeah.

Nathan Marks: I try to control that situation with them, and I want them to, want to come and not, I don’t want to be having to, them asking to leave in the second hour right when the birds are flying, and then they’re wanting to go because they’re cold. And it was kind of colder this year. It seemed like we had a lot more days where it was cold. But they did get to go quite a bit. I think each one of them got to go 3 or 4 times.

“I mean, they’re grown men now. They ain’t going to be long, they going to take me hunting.”

Ramsey Russell: And taking children hunting and it’s been a long time since I started my own kids. I mean, they’re grown men now. They ain’t going to be long, they going to take me hunting. But it really was, it changed everything. I mean, it really was. It changed everything for the better, I’d say. But when they were little, when they first started shooting especially, but even when they were little and just going with me, there was a lot to keep up with. One of the first thing I realized is that if I’m going to take my kids, the hunt has got to be about them. And when they’re ready to go, it’s time to go. And it’s also like, I’ve got this, my grandfather, he was one of those old dog trainers back in the day that just tossed a tennis ball, that’s it. That’s how he taught a dog to fetch, toss a tennis ball in the backyard, but he always left the dog wanting more retrieves than he was willing to throw. And I think, it’s important that they go enough that they want to go more, but they don’t get to go so much that they’re just tired of going. You know what I’m saying? That’s what I learned anyway.

Nathan Marks: Yeah, absolutely. There was a few times where actually the hunting’s was leverage for discipline. There was times where he was acting up with his mom and I said, well, I guess we’re not going this year, you’re not going to get to go this weekend. And he did get to go on a guy’s trip, we went to Missouri and stayed in Airbnb and hunted. Took the boat, couple boats and a few guys, and we stayed, I guess it was 3 or 4 days, we got cut short early cause of big ice storm. But that was the first trip, that was one of his Christmas presents. So that was a first trip. And we also learned that might have been a little early because it was late nights and early mornings, and it started to get to them. But he still had fun.

Ramsey Russell: Well, I’ll even go a step further back there. When I started taking kids to camp, all children go through that potty training phase and there’s all kinds of inducements for it. But here was my deal. You want to go to duck camp, you got to be able to tell me, you got a potty. It ain’t going to be no diapers coming to duck camp.

Nathan Marks: Yeah.

Ramsey Russell: And that was a good inducement, you know what I’m saying, I think it sealed the deal myself.

Nathan Marks: Yeah, absolutely.

Ramsey Russell: But anyway, glad to have you all here. Remind everybody what inspired you all to create HuntProof app. And more importantly, since I’ve been using HuntProof app for 2 years. How has that initial vision evolved since you all’s launch? Because it has evolved, and boy, we’re going to talk about some of those evolutions.

Nathan Marks: The initial idea for me was I did enjoy journaling my hunts, and I was doing it on some paper and little notebooks, and then I’d lose them was the number one issue. But two, once I did actually get them at the end of the season, I would look through them and be like, I wish I could see, was I killing more birds on a sunny day versus a cloudy day versus, rain, whatever, because I always tended to have more success on nasty weather days. And then all these guys talk about, oh, north wind, bluebird days, kill the mallards, and I’m like, well, that’s not what I see. Anyway, I was like, man, if you could do that with, like, a journal, do the searchability in there, a search function, and how could you. And there was some other things, I was working off shift and getting a miss hunting, I couldn’t scout very much. And I was thinking well, could you use that journal as a predictor of past success and where you would have success at. And anyway, long story short, I couldn’t afford it at the time, that was literally set on the idea for about 10 years and no one else ever did it the way I wanted to do it. There’s been a few people do a little bit of it, but not the way I wanted. And then I cleared up some debt and was like, man, I could wonder if I could try this, like, what would it cost and could I afford it? And I messaged Steve and was like, hey, man, don’t you do websites and stuff? And do you know anybody that does apps? And he’s like, well, I do know a guy. And then we kind of went from there. And it was very, I’ll say it’s a God thing that the first person I asked has a connection, simple as pie. Within 2 weeks, we’re in an email conversation and having Skypes and we’re basically building an app. So it went from there.

Ramsey Russell: And when would that have been?

Nathan Marks: Oh, gosh, that would have been like, I’m trying to think, was that 2021?

Steve Willi: Late 21, I think.

Nathan Marks: The initial conversation would have been 2019 or 2020. And then we actually went live the season of 2020, I think we had some – October of 2020, we actually were on the App Store, but we had no marketing, we had no nothing, we literally put it on there and like 10 people knew about it.

Ramsey Russell: Yeah.

Nathan Marks: So it was just kind of like a beta thing.

Ramsey Russell: There’s other hunting apps on the market. I mean, what was missing such that you all developed your own. And what sets HuntProof apart from any of the others?

“My idea was more about telling a story, a true journal, so you have the ability to get into the details.”

Nathan Marks: The number one thing is a lot of people are doing the mapping, the property owners and property lines and stuff. And that functionality being there on multitude of other maps, we really had no desire to chase after that. My idea was more about telling a story, a true journal, so you have the ability to get into the details. And some of the other apps, like specifically OnX, I use OnX all the time, we still use it, we go to North Dakota, we’re using it, but at the same time, it’s very hard to tell a story from a pin. And if that’s what we’re trying to do for our kids that. And that’s one of the favorite features for me is, being able to tell that story. So that’s number one is we don’t really chase the property lines and the owners. I know it’s a feature that would be great in there, but there’s enough people doing that already. The other thing is the searchability feature. Like, I think it’s probably underutilized, I don’t know, some people talk to us about it. But the fun fact, like, if I got 300 hunts in there for you, now, you got hundreds in there. If you go in there and search, just north wind, 35 degrees and 5 ducks, you’re going to find every hunt that matches that, and you’re going to be able to search that and say, okay, where was I at? How did I do it? Look at those details and see, like, where did I have success? How did I have success or failures? How did we set up? you’re going to have photos from the hunt which might show pictures or should show pictures of your decoy spread or how you brushed your blind. And those details can really, I think, set you apart from other hunters, who else is putting that kind of time in. And I still believe in scouting and stuff like that, but you can sit there and say, okay, the last 3 times we’ve done it, well, this is what’s worked. And combine that with a good scout, and you’re good to go.

“But just to go back and look at Char dog retrieves and number of species and number per species and all that kind of stuff around the world, it’s just mind blowing.”

Ramsey Russell: That’s right. What has been the most surprising or unexpected feedback from users since you all launched the app? Because I’ll just share mine is. Okay, so there’s a hunting app over there, I met you all at Delta Waterfowl Expo, there’s a hunting app over there, I ain’t got time for an app, man. I ain’t going to do all that, I’m doing all this other stuff and you walk me through it. And man, you all are technological just at your booth. I mean, you all got the great displays, you can walk around, it’s like I’m sitting on my phone, but I’m watching it. I said, well, I would try that, and now it’s indispensable. I’ve never, in all the years and all the places, and I don’t have many regrets, but this is one of them that I didn’t keep track. And now I can go back and look at my yearly harvest, I can see the species, I can see where I was if I want to, at camp. Where should I go in these conditions? What does it say I should do? I know what I want to do, but what does it say I should do? But just to go back and look at Char dog retrieves and number of species and number per species and all that kind of stuff around the world, it’s just mind blowing. And it’s really interesting, it feels like, I may be somewhere thinking, well, it feels like there’s more cinnamon teal this year, more something else. But that can be who knows? I can pull it up and tell you for a fact. Oh, yeah, there’s twice as many cinnamon teal this year as it was last year.

Nathan Marks: Yeah. We had an exact experience like that this year was we hunted the same exact area in North Dakota last year. The same exact 8 days last year and this year. And last year, we shot 127 mallards in those 8 days, and this year we shot 36.

Ramsey Russell: Yeah.

Nathan Marks: And we didn’t shoot as many ducks this time, we were shooting a lot more geese, but the ducks we did shoot were literally all gadwalls, a few wigeon, and it was just crazy to think that it was that drastic. But then the year before that, we only shot – the year we shot the mallards, we only shot like 8, I think maybe 8 specs and then this year we shot 70. So, it’s just is what it is. But it’s cool to see that, and it’s cool to have that your fingertips and see how over the next, we’ve made the mind up, we’re going to go to North Dakota or on a trip somewhere, no matter what, every year and be able to just see that over the years, what changes? Do we get better? Do we get worse? We have all fear. I enjoy being able to compare and contrast that kind of data.

Ramsey Russell: Yeah.

Steve Willi: And I think, Ramsey, to answer your initial question, one of the more surprising feedbacks for me is initially when we were building the app, we were viewing it through the lens of southern Illinois.

Ramsey Russell: Yeah.

Steve Willi: And so, like, right off the bat, we had different crops than maybe Texas. People hunt differently. There was all different types of things. What was it? Peanuts, Nathan? That we didn’t even think about. There’s been multiple different things throughout the log. We’re like, oh, we’ve never hunted like that, or we’ve never hunted over that. And so kind of seeing that evolution through Instagram messages. Hey, man, it’d be cool to see this on the app. Conversations with you, other conversations with hunters even like at NWTF Delta, there’s a lot of little light bulbs that go on all the time that maybe we didn’t necessarily think about right away and then now that we see it, we’re like, oh, man, why didn’t we add that?

Ramsey Russell: Yeah. I heard something the other day and I’ve known this, we all know that today’s duck hunters, like the people listening, hunt more per season than our granddad’s era, and most of the online hunters, I believe the real savvy, hardcore get after them hunters. I mean, people travel more. Back in my granddad’s day, it was a pretty big freaking deal for him to go from Mississippi up to Cairo, Illinois to hunt Canada geese. One trip a year, he did for 3 days, man, that ain’t nothing. I mean, guys hunting 40, 50 days a year, going to 5 or 6 days, 2 or 3 flyways, I’m not the only one, lots of people are doing that. Going down to Mexico or going to Canada, going to another hunt, a lot of guys are doing that. And you can really add a lot of stuff and monument it. And the thing I like about the app is you can put as much or as little into it as you want. I do write at times 200, 300 word post on Instagram, I don’t do that in my HuntProof app. It’s just words with commas. Bing, bing, just something to hold it. And I do like to add photos so that, if I’m looking back to Nayarit or Argentina or some of these different places, I can go back and look, I saw. Oh, now I remember that hunt because I’ve got that picture right there. That’s how I use it. And it continues to evolve. That’s the thing about it is just in a very short amount of time, when I met you all had taken really a quantum leap from when you first develop this app. And since I’ve met you all, man, this thing is off to the tracks and rolling. And there may not be many of us using the International yet. But I know I’ve met with folks all over the world that have seen me use it and want it. They want to keep up with it and so I think it’s going to catch on. But I want to talk about some of the most recent updates and the new features. Walk me through some of the, walk us through some of the latest updates. What’s new in HuntProof and why were these changes made?

Nathan Marks: So the first update outside of Waterfowl would have been the dog training module. So as we put the retrieve tracker in there to where the avid waterfowler can keep track of his dog’s retrieves. Put any notes in there, have a season and lifetime count on how many retrieves their dog has had. If they run multiple dogs, they can do that as well. And it was asked for, and one of the early things that we were asked for. And we started realizing how many people would come to us at shows and messaging, like, I only really need it for the dog stuff, like they wanted to just keep track of the dog they only hunt because they have a dog. Like if the dog don’t go, I don’t go.

Ramsey Russell: Yeah, I get it.

Nathan Marks: And I’m starting to learn that too myself, like how much more enjoyable it is when you have a good dog that listens and does well and it just really sets off the hunt. But so as we started having that, we had guys asking for a way to use the app in the off season with their training. Evidently there was an app or two out that really had some issues and they weren’t supported by Android. So we saw an opportunity there and we went to the training module. So the dog training module allows you to draw your training sessions, your blinds and your marks on the app. It gives our yardages for how far they are and really it gives you a lot of details on each, you can detail each mark that you throw, each blind retrieve that you set, like how they were thrown, if it was a bumper or if it was an animal, you really can break it down. Dog’s attitude, stuff like that, wind direction stuff, your weather content is going to be on there also automatically, so you’ll know which way your scent cones are blowing. And everything in this app is just growing. So it’s constantly in motion. So I mean, literally every month or so we’re adding something to that. Like even on the dog stuff, we’re adding stuff here and there and we’ve got some stuff drawn up now that’s – we’ll let out a little secret, though. Where we are after NWTF, we really are going to build something that might be, it’ll be the same exact thing, but work for kennels where you’re running multiple dogs. We’re going to design something that they might have their own module or some sort to where a kennel that’s running 15, 20 dogs can utilize the technology we’re using as a journal, integrate that with the dog owner and man, they can have real good communication and really enjoy that pup.

Steve Willi: And if they’re open, it tracks the life of the dog. So after they leave the kennel, the person that works at the kennel or the trainer can actually, if the hunter will allow, will actually be able to see how that dog is performing. And then you can ping questions back and forth. Yeah, that’s something that we’re in the mix on now.

Ramsey Russell: So that is a heck of an idea.

Nathan Marks: If you think like, say you buy a puppy, you send that puppy off to get trained and they do that first year and then they’re going to send that pup home to you and they’re going to be able to communicate with you throughout that training, like, hey, this is what we’re working on this week, last couple of weeks, that kind of thing. And then you turn around and say they send that puppy home, you get that first season in and then you send that puppy back for the second year, get finished. And again, you have communication with your training sessions, but they can go and look at your hunts and any notes that you put in there, like, hey, there’s a few notes in here saying the dog broke or we had some issues here or there. They have that information now and they can fix anything. Obviously you can communicate that verbally, but being able to go back and see what kind of situations you’re hunting. Are you hunting out of a boat? Are you hunting out of a blind or a pit? You really need to train the dog for all those situations. So we’re hoping that again, you can customize it, go into the weeds as deep as you want, even as a kennel, a trainer and I think that communication is going to be pretty cool. And then you’re going to integrate that so you’re going to have lifetime retrieves for that dog. The kennel is going to have that integration. So the owner’s journal is going to work hand in hand with the kennel’s journal and I think it’s been pretty cool.

Ramsey Russell: That is absolutely genius. I’m telling you, that would be amazing to have something like that. And I mean you could monument, it’s titles or – the trainer could be to add notes to it like here’s what the dog doing, here’s what the dog can do or here’s what we got to work on and just keep me updated weekly or monthly, whatever he’s doing. I mean, they let that dog out once or twice a day anyway. The retriever module doesn’t really apply to me directly. I go into the waterfowl module and boy, I enjoy seeing what pit boss is doing with that. Man, it’s unbelievable. I mean what a great way to catalog and document what exactly I’m doing with my dog and then get to go back and have some notes for what I need to work on and stuff. I mean, it’s great.

Nathan Marks: Yeah, I noticed he was putting some stuff on there with another app and I reached out to him and I think I’d actually give him the waterfowl version earlier than that. And I said hey man, test this out and see what we’re missing. Tell us if we’re screwing it up and had to walk him through a couple things and kind of showed him some features. And I think there was something that he initially, yeah, it was the map area, basically. We need to make a little more map area there that let the tools not get in the way. But as far as I know, he’s enjoying it. He’s definitely putting the work in on them dogs. I enjoy it myself because I see some of those setups, I’m like, my dog ain’t doing that well.

Ramsey Russell: Jeff’s always been another level now. He’s all in, when he goes in the direction of something. I can remember, I swear, I think somebody just handed him a digital camera one time, he got all in and was one of the most famous online photographers the world’s ever seen. He just goes all in on everything.

Nathan Marks: That’s a funny story. So I actually, Jeff probably didn’t even know or remember. So I used to carve duck decoys back when I started, right before I got in college. And I used to go to a Westlake Ohio competition, it’s a Holiday Inn. They literally judged carvings in the pool at the Holiday Inn, they literally shut the hotel down. And that was back when Jeff was selling reference CDs, so it was photos of ducks that he had been taken. And you used them for painting to get their colors right and stuff for painting. And at one of those competitions, I bought 3 or 4 different species of CDs off of them. And that was when he was promoting some layout boats, and they’d get out there and bounce some layout boats around in that Holiday Inn pool. And they were doing some, him and I want to say it was Fred Zink were doing some jousting and stuff out there. It was some long memories ago, I might have been about 18 at that time. But, yeah, I’ve known him for a while.

Ramsey Russell: When you all came up with the idea of the retriever format and the turkey format that you’ve got, and I guess I should call it module. I mean, and particularly this new development where it’s going to go to the dog trainers that can then communicate in it, like a group message with their clients. I mean, are these specific requests that are coming to you all from users? You all just geniuses coming up with these mad ideas?

Steve Willi: It’s a mix, we’re geniuses. But we saw a market for it. So the more and more people that ask us it shows on Instagram on Facebook, that starts to pattern out. So like we know we have a ton of people asking for upland. I promise guys like for those listeners that are asking or are the ones asking us, we do have a design, it’s in queue, it’ll be here before next season. But if there’s a market for it and we can provide value and keep people on the app, we’ll go into it. So a big struggle I think we talked about last time is how do you keep people using the app and if it’s exclusively during duck or goose season. So how do you get somebody in there on spring, turkey. How do you get somebody in there in the summer or pre-season dog training? Obviously we’ve been talking about upland a lot. We have some upland in there that you can log into the Waterfowl Journal right now, but it doesn’t get as granular as we’d like. We have a lot of ideas behind that.

Ramsey Russell: Yeah.

Steve Willi: So immediately after our kennel module we just launched turkey that was a mad rush to get in before –

Ramsey Russell: But talk about the turkey module just a little bit because I’m not a turkey hunter, but a lot of our listeners are.

“I think we’re sticking with wing shooting.”

Steve Willi: Yeah. So we were at Delta last year, right Nathan? Was that in Baton Rouge? And so the CEO, Jason, I’m going to butcher his name Lepardus, came and talked to us as CEO of Turkeys for Tomorrow. I love turkey hunting. Started trapping a few years ago to kind of take care of the nest predators, I made up with it. And Nathan, hopefully will go this season for the first time. So that got me pumped. I talked to him for like 30, 35 minutes and we were going back and forth on ideas on the app. I have never, obviously I know weather criteria impacts turkey gobbling. I know wind’s going to mess with them in rainy mornings, they’re going to stay in the limb a little bit longer. Like I knew these things on like a topical level, but I’d never really looked at it like while I was out in the field. Like I know, mid-morning, if it’s raining, mid morning is going to be a better hunt, stick with it. I knew barometric pressure mess with gobbling, but I didn’t understand just how much, right? So if you get high barometric pressure, anything roughly above 30, like far more apt to hear him gobble. Lower barometric pressure, a little bit of wind, rain, they’re going to probably shut up and be a little bit more quiet. So that sparked on our way home, that sparked us like, hey, man, why don’t we do a turkey module? Because that’s an answer to keep people in on spring and it kind of ties in. I don’t think that, we’ve had a lot of people asking for deer. Hey, when are you going to do deer? When are you going to do this? I think we’re sticking with wing shooting.

Ramsey Russell: Yeah.

Steve Willi: So birds. Because I think that’s an underserved market. There’s so many dreary outdoors has a killer deer app. And obviously we’ve talked about OnX, but there’s no one really like falling into this, niche.

Ramsey Russell: Right.

Steve Willi: And so we started building the turkey out in November. Is that correct, Nathan? And so we went back and forth with the Turkeys for Tomorrow guys, developed something called a Gobble Meter, which is similar to our migration predictor. It takes into consideration that weather criteria, light phases, wind heavily weighted towards barometric pressure. And then it’ll export a hey, good gobbling today, it’s probably pretty poor, right? Barometric pressure is low, weather criteria doesn’t match, doesn’t mean you’re not going to have success. It just means that I know for me, even though I know turkeys are there, if I don’t start hearing something gobble pretty quick, I start to get a little discouraged, even though I know they’re there. And so it is like looking at that gobble meter, I think is going to help quite a bit of people this spring. And then from there we took a cue from our dog module and then we included a lot more pins. So, hey, I saw a predator, saw another hunter, I saw a clutch of eggs, here’s a loafing zone. So when it gets hot, when it gets windy, turkeys will move more into timber or kind of out of the way area where it’s cooler, locked out of the wind. Here’s where midday, here’s where I see them. We have a specific icon for that. So it’s not as granular because no one’s really talking. Obviously, we have like a – I’m running a Jake decoy, quarter strut, Jake breeding hen decoy. No one’s putting big spreads out. So you’re not going to have like, oh, I put 17 or 30, 30 solo hens out. So there’s the criteria that we’re logging.

Ramsey Russell: Probably just gave somebody the idea to go put 30 solo hens out. But go ahead.

Steve Willi: Yeah, just buy a bunch of Dave Smith and spend millions of dollars. But for that matter, the criteria that we’re logging is different. So it’s both more from a mapping perspective and less from an overall input perspective. Hey, I ran a full strut, I was here, ran into another hunter here. I know this is a high pressure area. All of that you can log within the map, but you could also leave notes, take pictures, include your summary, and so on and so on. Obviously, we have the Grand Slam as well. So we’re talking Miriam’s, Rio, Eastern, where we have here, you can log all of that. We have a scouting feature that’s very similar from the scouts, a little bit different. You’re able to log turkey tracks, turkey scat, anything that we roost, trees. So we have very specific pins that you can tag within the scout feature, go back and look at that. And we have the advanced search feature, which is similar to waterfowl. So what you and Nathan were talking about earlier in that it’s going to be sunny day, 2 mile an hour wind, barometric pressure of 30.9. Where have I killed that in? Where have I harvested a bird? And it’s similarly, it’s going to export that data and give you a good look at, what your history’s been.

Ramsey Russell: Fantastic. Are there any under the radar updates that users might not have noticed yet, but that make a big difference? Like for example, I mean, one, this was a past update that at some point in time and you all told me about it, I could go in and take off or I could toggle on and off, the different features, how many decoys, what kind of crop, stuff like that. Because really and truly, I just use a handful of the – there’s only so much detail I want, I want this boom and that really cleaned up my page. And I know, I guarantee you there’s a lot of guys that hunt coast to coast in the United States that probably turned off the international species because they didn’t want that clogging them up. But are there any other features that even I may not be aware of right now with some of the past 6 months or year updates? Not necessarily the modules like retrievers, but there’s anything you all have changed or done, maybe not.

Nathan Marks: I don’t know that there’s any specific things like, like little secret tweaks. I would say more the 2 features, I would say there’s two features that I think are probably slept on a little bit and that would be the registration links. So like, if you are traveling from state to state, you just go to the registration and are the state regs, and it’s going to take you right to the site. So if you’re in the Turkey module, it takes you right to Turkey permits. If you’re on waterfowl, it’s going to take you right to the waterfowl license permits. Download those PDFs, almost everybody’s going to digital licenses.

Ramsey Russell: Yes.

Nathan Marks: Go right back in the app, upload those PDFs into the app, keep them all organized. Like, if you’re traveling like you, you travel all over the place –

Ramsey Russell: I do found that. I found that looking at the back end, kind of that, and I actually do that. I either take a picture or if I’m buying it online, because I’ve got it convenience on my phone. If I lose my license, if it gets wet, if I forget it, boom, I’ve got it right there.

Nathan Marks: Yeah. And now your federal stamp is digital too. I mean, there’s really no reason. And I mean, some states have their own app, but you can still, once you have that PDF, you just put it anywhere. So I think that’s one of the ones that I think gets kind of slipped on because it really is convenient if you’re out. Like, I mean, we went to North Dakota and we’re sitting there and we’re shooting ducks and all sudden we’re like, hey, is it 2 pintails or 1 in North Dakota, compared to Illinois? You can instantly click that North Dakota tag, and then go right there and read it real quick, you just might forget or whatever. And then the same thing, now that turkey seasons here, we’ve always had the pattern board feature, not always, but we added that a couple years ago.

Ramsey Russell: I forgot you all did add that pattern board feature. That’s right.

Nathan Marks: And I think that’s pretty slick. You can put all your firearms in there, chokes, ammo, anything you’re wanting to test out, you upload the photo of the pattern in there and get a general idea what your pattern looks like. It’s way more easy to keep it organized than a bunch of pieces of paper laying across the floor and trying to analyze them. And then those pattern features integrate across the 2 modules, the waterfowl and turkey. So if you’re using the same gun for waterfowl as turkey, it’s already going to be in there, choke tubes and everything. So you will have those across both platforms. So if you’re out there getting ready to shoot your turkeys this year, you can throw those different ammo patterns and choke tube mixtures right into the app. Because if you think about it, you run one choke tube and you’re running 3 different types of ammo, and you’re going to do that. And then you run another choke tube and 3 types of ammo, you quickly get a lot of piece of paper to try to read these patterns.

Steve Willi: And so, for example, I mean, once you’re patting your gun for turkey hunting, man, that gets expensive. You start buying $70 TSS with 5 shells. Like, the other day I was at a local store, got some federal TSS in which I patterned before one of my Carlson’s chokes and I don’t remember what it looked like. And I was like, man, because I like, did it shoot well out of my gun? I have no idea because that was 2 years ago. And so like, if I would have had the app I’m pulling – So to clarify for, because oftentimes it’s hard to describe like verbally what the app is, but what the patterning board is you can load, we have something called a gun safe. So where you load in your guns, you load in your choke, so I have a Carlson Longbeard XR joke for, it’s super tight and I shoot just Winchester Longbeard XR. So I’m probably going to shoot their TSS this year. But I can load all of that in. I then take a picture of my pattern and it saves into a library. You could also pin that to hunt logs and things like that. But say if I’m duck hunting, if I’m turkey hunting, all of that’s accessible through the turkey or the waterfowl modules. And that way I can easily, say if I’m in Bass Pro. I’m like, man, how did that shoot out of my gun? I don’t remember, I can just pull that bad boy up in the app.

Ramsey Russell: Fantastic. I mean, that’s really, to me, know your pattern, take ethical shots, make clean kills, that’s where besides just maybe a predictive feature, how many ducks I’ve shot, how many dog has retrieves, how many turkeys, all of a sudden, I’m getting down into like a war chest right here in my pocket that makes me a better hunter. You see what I’m saying? That’s what I love to see, these involvements. Talking about a lot of this technological evolvement, user experience. What challenges do you all face trying to implement these updates? And how do you overcome them? I mean, for example, what is it like iPhone vs Android? Are you all basically having to write two different programs?

Steve Willi: Yeah. Well, it’s the same code, it disperses two different ways. I have an iPhone, Nathan has an Android. And so when we beta test, Nathan may catch something that’s on Android that I don’t see on iPhone. And so then we then need to go in and compare our notes and then kick it back to the developer or fix it ourselves if needed. It’s not as bad as I initially anticipated from the way that it’s coded, but there are discrepancies sometimes. I think a lot of it is development takes a long time. And then when you have seasons coming up, sometimes that can be get pretty stressful. And so from the turkey thing, Nathan, when did we launch? When did we update that? Last week?

Nathan Marks: Well, yeah, so we had no turkey module on Tuesday, the week of NWTF starting Thursday. So, I mean, we got it literally uploaded to the App Store. I mean, we could obviously promote a beta version, but we want to be able to tell people at the NWTF, hey, look what we made and they could walk away with it in their hand. And we were like, literally 2 days before we were putting it in there. And we did have features that were still we had on the app coming soon because we just didn’t have them locked in. And we don’t want to put out a subpar product and everything is always growing. We’re constantly changing things around and adding to. And I think that’s one of the cool parts for us is, I mean, we’re pretty small, we’re just kind of two dudes trying to figure it out. So, we can put it on there and take it off as we please. And as there’s not a lot of these apps that you can literally message on Instagram and tell them, hey, will you add this? And they say, yeah, sure, no problem.

Steve Willi: Yeah. So for example, Ramsey, the toggle feature we were talking about that, we had heard a bit about that. I don’t log what Nathan logs, I log significantly less. I got pissed off a year ago, right before we did it, I killed a few wood ducks at my in-laws and I couldn’t, my hands were freezing, had my glove out and I couldn’t find where to log the wood duck. And like, holy smokes.

Nathan Marks: It’s all those African species that Ramsay has put on there.

Steve Willi: And I’m like, wait a second, I can’t get mad, I designed this. And so then we started talking and I believe we talked to you as well on that toggle feature. So if you don’t like, I obviously I’m not hunting in Africa or Australia all the time, there’s a bunch of different criteria, like I’m not going to log the field. I’m basically like, a lot of what I do is like species count and then a few other criteria, Nathan does a lot more than me. And so by doing that it just, to your point, it just cleans it up. It’s way more user friendly, that way you don’t have to sort through things that maybe other hunters just eat up and they love, but you don’t personally. And so it’s that level of customization I think has been pretty cool.

Ramsey Russell: Well, that’s the things I most love about it is, like I looked over my buddy Greg and several other clients I must add around, especially around North America, Mexico, Canada and I look over the shoulder, see what they’re doing. We’ll all swap notes, we’ll count the ducks, how many shovel or spoonies, blue wings, whatever, like that. But maybe I’ll count them because I want to keep how many Char retrieves, whatever, not like it. But then they’ll ask me for the numbers, but then I’ll start looking and everybody is noting something different. I’m probably the simplest and some of these guys are real detailed and it just goes their nature. But it’s great that it can be customized like that for their – I see guys coming back, maybe we’ve got a 45 minute drive back to the resort and they’re steadily typing writing a story about it. Speaking of which, and I know why this one particular guy I’m thinking of did it is because you all are getting close to having where my season could be printed into book form.

Nathan Marks: Yeah.

Ramsey Russell: So I mean, a guy like me that didn’t take a lot of notes, I ain’t going to make a very good journal. A guy took a lot more – man, I mean just think about the guys that got real detailed and real granular and wrote a lot of stories, that’s going to make a hell of a little book they can put on their shelf for posterity. Is that in the work? Because a little birdie told me it was getting pretty close.

Nathan Marks: Yeah, I really wanted that. Like I’ve wanted that from day one. I found a custom book maker binder, I want to say it was in New York and I reached out to shoot every bit of 15 or 20 and we’re talking a custom kind of a one off setup here. So you’re talking a premium product. We’re not talking these mass numbers of stuff. And I’m like, could you do this? This is what I want to do. And we came to the conclusion that he said, I think you could. The only thing that we’d have to do is try to maybe batch. I’m guessing we’ll probably do something where we’d have to put it on our website or maybe a link from the app to the website, fill out a form. It probably is going to, I know for a fact it’s going to be a premium service. You’re talking $175, $200 bucks.

Ramsey Russell: Yeah.

Nathan Marks: But you’re going to have a leather bound journal. We may break it down, we may give you the option to do waterfowl only or each, the whole year, the whole hunting year. So if you are like I say, a waterfowl and turkey and upland guy, you may have all that in there, we can do anything we want. But the idea would be we would like to build some kind of a format to where it puts the photos in certain places, put your titles in there, put your notes in certain sections and really tells the story of the hunt as – regardless I think of even if your notes were over the top, like you said if you weren’t telling the story, because I do the same thing, I put everybody’s name down and it’s like basics of how the bird came in, what happened, any specific, somebody fall in, any of the fun stuff, I always document that pretty good. But I don’t want it to be like a legitimate printed excel sheet, inside a journal that’s ugly. So I mean, we’ve even contemplated is it feasible to find some AI where you possibly could you put your own handwriting sample in and could we copy it? The technology is there, can we integrate it? I don’t know. But regardless, I want to be able to put my 2022, 2023 season, 2024 season in a leather bound journal that says hump proof on it with my name and gold leaf at the bottom and the years on the spline and I want it sitting on my shelf.

Ramsey Russell: How many trees, how many ducks, how many species, where I was hunting, what I was doing. I mean, we’ve all seen those little prefab hunting journals that fill in the blanket, right. It doesn’t have a picture unless you tape one on the page, you know what I’m saying? And it’s not as detailed or granular unless you want to be. Besides that, I don’t want to write all that much, you know what I’m saying? Just lay it out in a format and print it. And I’ve got this nice, beautiful thing that my kids and grandkids that I will enjoy just sitting around looking at, going through.

Steve Willi: Yeah.

Ramsey Russell: Yeah.

Nathan Marks: And if you’re like a premium user, they can throw 15 photos per hunt on there. So you can really tell a story just from the cool photos.

Ramsey Russell: That’s right.

Nathan Marks: I mean, you take a photo of getting up in the morning, getting ready to walk out the door. I love taking a pictures of, I try to take a picture every time we hunt of down the blind who was with me and I catch them in a photo. Most of the time they’re candid, nobody even sees it happening, they’re stuffing their face with a snack cake. I had a buddy of mine that we hunt with quite a bit and passed away a couple years ago and I’ve got probably 6 or 8 hunts with him in the blind, we got photos of it and it’s that kind of stuff, you put that into a printable journal, I think that’s going to be real fun. And like you said, no one else will have that because you just basically, unless you print a photo and tape it in there, that’s your only option.

Ramsey Russell: That’s right. I believe it’s going to be a hit. Not everybody’s going to want to spring for that kind of money, but I think a lot of people will. Because I’m hearing a lot of my clients and people talk about it. What are some of the success stories from hunters that you all hear? Because you all go to shows, you all do a really good job. I know Delta Waterfowl Expo, I know NWTF and I know that you all are talking to people that are aware of your product, you’re walking them through it. But I know also that a lot of your users come up and talk to you all at these shows. What are some of the success stories you all have heard from the app users? What are just some that stick out? Any?

Steve Willi: I think it’s cool when – Yeah, I can’t think of an individual. I mean, obviously, people give us feedback, hey, love your app. What I honestly think is cool is when we’re at a booth and we have these little codes that we hand out with toe tags and everything, and someone says, oh, man, I’ve had your app for 2 years. And we have a good chunk of users now, but I still get a kick out of that. Like, I don’t know who this dude is. I just think that’s so neat from the standpoint of, like, some guy that hasn’t interacted with it on Instagram, that obviously we see numbers come in. I don’t see names when I look at the daily reports. I just think it’s neat that what we did is out in the wild and people are actually get value out of it. I can’t think of a – I’m sure there are. I mean, we talk to a ton of people, but that’s something that I just really enjoy. Like, man, here’s my hunt from this. It’d be cool if you did this right. I get a kick out of that. I think that’s a lot of fun.

“I love to hear client feedback, I really do.”

Ramsey Russell: I love to hear client feedback, I really do. I’ve been working with clients and hunters and customers around the year and outfitters for 25 years. And I love to hear feedback from clients. I love when guys come up and tell me they had a great time or tell me things they would want to improve. Feedback is essential. And to me, it’s just like the barometer of what’s going on out there. You know what I’m saying? And I want to hear it. And it’s interesting to me how in the 25 years I’ve been at it, a lot of what seemed important 25 years ago is not so important now. You know what I’m saying? Like really truly, I was telling somebody today, heck yeah, nobody’s going anywhere with us to watch the sunrise. They want to go experience new species and new cultures and they want to hunt ducks and not just sit out there and watch the sun rise and drink coffee, nobody wants to do that. They don’t travel halfway across the world just to do that. But what I’ve seen the transition from just sheer trigger pulling to more of a total experience and that has put us. And one of the recent trends for us, my wife and I has been a growing number of hunters that want to travel with their non-hunting spouse. And it all started in Mazatlán. Well, now it’s gone to Argentina, it’s going to New Zealand, it’s going to Scotland, it’s projected us down a path of trying to find and explore new parts of the world that is something enjoyable to do for the non-hunter. And that’s taken a whole life of its own, I never saw that coming 20 years ago, never in a million years did I see that coming. But anyway, I’m sure it’s the same for you all. I mean, and I think just the fact that a lot of the territory we’ve covered on how HuntProof app has continued to just morph into something totally different than it was when you all first developed it and when I first used it to what it’s becoming now. It’s unbelievable. Well, we were talking about the new trainer module and I think that’s going to be a huge hit. But what about the outfitter module? I mean, like for example, I know you all have got a feature that if I’m an outfitter, all my scouts can collaborate. I know that there’s a feature that I could collaborate with a lot of folks around the country or at my hunting club and share scouting reports or share hunting reports and share stuff. There is a social feature on there also, that’s what I’m trying to say. I can share my post with whomever I choose and they with me and I find that enjoyable to keep up with my buddy out in California or where we’re talking about, I find that extremely enjoyable.

Nathan Marks: Yeah, it’s a limb there like currently right now, it’s a very limited feature. It literally is like you become friends with someone inside the app and every hunt that you or scout that you create, you can send to that, you can select one person or 2 or 3 and you can send one off hunts or one off scouts. You can’t select 7 and send them all at once, so it is a little bit limited. That is one of the features like you said, we are working on an outfitter, our guide module to where it’ll be very, in all reality it’s very similar to the kennel module where you’re going to have the ability to, you’re going to have volume. So, we actually talked with one of the guides at Habitat Flats, one of the head guides there, and he said, he really would love. Because he takes his own notes on Excel and stuff and he said man, if you could make it to where my guides did that themselves and then was able to just send it all to me, he said, man, that changes my season. And if we can fix that problem for him, why isn’t it fixing it for hundreds of other outfitters and anybody that want that data. And think about this, those outfitters, they’re marketing their self-based on their successes.

Ramsey Russell: That’s right.

“I think bragging board really would make it work with.”

Nathan Marks: So if they don’t know their bird harvest per hunter or I don’t know that you would really ever use it for, guide quality but that data is everything. And so if you’re running a business as an outfitter or a kennel and you have this data and you have this communication between guides and head guide or guide an owner and the communication with the dog owner and the kennel, I think you’re going to win as a business owner for sure. So I think that that’s a big feature. The social aspect in the app. We got a list, me and Steve have talked like, we do want to build more of a social feature. Like you said before, we can send, you can pick out one photo from your hunt each hunt that you do and share it directly to social media, it’ll have our logo on there and it’ll have the weather criteria from that hunt, it’s a pretty cool feature, we think. You can actually send that directly to a friend too through like a text message. But we do want to create a little more of a social feature inside the app. Whether it’s a bragging board maybe or we don’t know exactly where we’re going to go with that. We prioritizing getting upland birds on there and these kennel features. But I think, I don’t know if we have it by this season, maybe this season or this coming waterfowl, but we really want to try to build some, I think bragging board really would make it work with. Not having to send everything to social media to show what happened and it’s not about pile picks in my opinion, it’s just about telling the stories. I enjoy people that want to tell a story about their hunt, when you make your post, whether it’s on social media or inside the app, I think it’ll be an enjoyable experience.

Ramsey Russell: Like a hunt proof community is really what you’re talking about. One of the coolest things I think is just how a group of camp members or because a lot of us hunt public land too me and my 3 or 4 or 5 ride or die buddies, not everybody I hunt with, but those 3 or 4 or 5, somebody’s got to work, somebody doesn’t. But somebody’s always out there and we can share and collaborate on you know what the State of the Union is out there on where we’re going hunting this weekend. You know what I’m saying? We can share that. Well, I know Nathan’s got to hunt, I got to work, I can share this with him to keep the team momentum going. I just think that’s just, without posting it on social media for all the world to see. It’s very discreet, very private and I like that. I like that a lot. Here’s a question I’ve got. Do you see or can you see HuntProof hunting app and the technology we’re using playing a bigger role in wildlife conservation or ethical hunting in the future? You all bound, I know you all are bound to have talked about this or thought about this. How can you see kind of what we’re doing here playing a more active role in just conservation?

Steve Willi: I think reporting honest harvest numbers back. Obviously we have to – I mean we know how it goes, but we need to adjust how we – when initially when we built the app, we were very paranoid about data. I can’t see anything, Nathan can’t see anything. And so we need to find a way or develop a way where we can scrape the data without names, but put locations on there, obviously alert the users, but then push that to conservation agencies. So it is that way, we talked to, I believe Delta last year, the guys from Australia, I don’t remember their names but they’re having a big issue down there. You know more about it than I ever will. But like man, this data would be killer, right? And then if you look at was the Ducks Unlimited app, like wasn’t that data getting skewed pretty good? And so I would say honest, clean numbers being reported back to those conservation agencies and I think that would help quite a bit.

Ramsey Russell: One of the most practical things I use it for is, when you go to hunt in a state or Canada, a province, you have to do the hip. How many birds, are you planning on hunting this? Did you hunt that? And those numbers go into like a lottery bucket and they pull samples out of it and if your name gets drawn, then they follow up and say, when did you hunt? How many days did you hunt? What did you kill? What did you injure? Whatever. And man, to be honest with you, in years past, I’m like, I don’t know, I remember going up there to Saskatchewan, I remember going to Ohio, I don’t know, I’d guess. Boy, guess what I do now, I got drawn for 3 of them this year, include the state of Mississippi and two other states, I can’t recall off the top of my head. And they stay on you about it. You can’t just sweep it under the rug. The emails keep coming to you till you click the link, go fill it out, I’m able to put my hump proof out and go right to it. And here’s how many days, here’s the dates, here’s the species, here’s what I did, very accurate information, you know what I’m saying? But I can see where if the sample size were big enough, there really could be a way without using personal information. It could nonetheless be states, locations, harvest information put into it. You know what I’m saying?

Steve Willi: Yeah. Allow the user or hunter to opt in if they don’t want to share their data, no big deal.

Ramsey Russell: Yeah.

Steve Willi: But if you do want to share your data to a local conservation agency or a national conservation agency, obviously that would all be disclosed and then, that would help. I firm believe anything like, Nathan said, data is everything. And I think a lot of times that I even, I’m a computer guy, right? All I do is sit in front of the computer and look at numbers all day. But before we started this app, I wasn’t thinking in terms of hunting data like I am now. I think a lot of people don’t. And so I think anything that we can. I’m super passionate about predator or nest predation for turkeys that lights me up, that’s like my whole thing for the past 2 years. And listening to podcasts, listening to conservation podcasts, everything. And that’s like a whole another world for me. So if we can be a part of that, be it waterfowl, be it turkeys, be it upland, man, I’d love to, but yeah, that’s something that we’ve certainly talked about ad nauseam lately.

Ramsey Russell: How do a lot of your users contact you? How do they approach you about feedback and suggestions or experiences? Is it just at the shows in person or is there a format for them to get in touch with you all?

Steve Willi: Yeah, social media, Instagram, TikTok, Facebook. Instagram’s a big one. What’s cool about people giving feedback is most people are really cool about it. Like, they’re not like, this sucks, you should do this. You know what I mean? But everyone’s like, hey, man, this would be super helpful, I love that. Positive, that encourages us to keep going as well. But I’d say, yeah, in social media for sure. Instagram is one of our biggest forums.

Ramsey Russell: I’ve never heard anybody say the app sucks. I’ve never heard anybody say that. And I talked to quite a few users.

Nathan Marks: So, for formality, there is an email on, like, if you go to the app in the app stores, there’s a link there that has an email, like, if you have issues. We have had a couple people email us there saying we released a new update, I mean, and for some reason, somewhere in between our beta testing and release, something got weird and we had some weird symbols and stuff going on. And anyway, somebody said, hey, got the new download and it’s not working right. We had it fixed in an hour, and I was proud of that, to be honest. But for general feedback in the app and having conversations with users. I mean, I’ve got users that were in the first year that, they just randomly sent us a message, hey, Nate, what if you did this? And what if you did this? And is that too much in the weeds? Is that too much? What do you think? and I mean, we’re super appreciative of that and honestly, that’s fun. And I’m not trying to dog on anybody else, but is there many other apps that you can get on Instagram and message the owners and say, let’s talk about this. Or heck, go ahead and invite me and Steve, we’ll come hunt with you. We’re game.

Steve Willi: Please do.

Ramsey Russell: Yeah.

Nathan Marks: So it is super cool, super fun, and it’s super fun, like, people that want to see us succeed. Guy down in Texas, sending us some turkey photos, all because he enjoys the app. Hey, thank you for making something that I enjoy. Thank you for making it user friendly and keep up the good work. Because we had conversation, I said, man, we don’t have a lot of turkey content, we’re trying to promote ourselves on social media without much turkey content. And he’s like, well, here, let me hook you up. I’m like, for real? Sends me hundreds of photos. He didn’t have to do that. It was just absolutely fantastic. And you run across people like that and I think it’s your buddy Greg that –

Ramsey Russell: Yeah.

Steve Willi: Was he the one –

Nathan Marks: Yes. Every show. Was he the one pouring the water out of his boots in that recent -?

Ramsey Russell: Yeah, that’s him. That’s him.

Nathan Marks: Okay. I thought it was. I recognized him.

Ramsey Russell: My buddy Greg.

Nathan Marks: I absolutely love when he comes and talks to us because he just is so like, you can just see it on his face, he’s glowing because how much he enjoys it.

Ramsey Russell: Oh, he does. Yeah.

Steve Willi: Nicest guy.

Nathan Marks: Super nice. And that makes it fun. It really does make it fun.

Ramsey Russell: Yeah, that’s good. I mean, I think, at the end of the day no matter what business you’re in, you’ve got to be accessible, that’s the whole purpose, is to have happy clients using your product, you’ve got to be accessible and you’ve got to be open to morphing and changing. And I think you all do an amazing job at it, I really do. And thank you all for that. Any future plans, anything that we hadn’t talked about, gear tracking or mapping or analytics. Any future updates you all are considering you all can or willing to share?

Steve Willi: Yeah, absolutely. Something that I’d love to do is call videos. So, tutorial videos. I’ve got a few on my phone I don’t really use, but from that standpoint, is that comes back to how do we keep users on the app year round? So I’m not a very good goose caller or a speck caller. And so I’m watching YouTube videos. Nathan’s great, but if I had like a really solidly produced video that I could log on to the app and watch it like a course, man, that’d be killer. And so how do we just provide value as we humanly can? Another thing that we’ve talked about that I’d love to have before next turkey season is like a fur bearer portion or a nest predation portion on the turkey module. So like hey, where am I setting my traps? I set a conor bear out here, a leg hold here kind of building up into turkey season. I think that’d be a lot of fun as well. I mean there is a direct correlation with, removing raccoons and population improvement.

Ramsey Russell: Before, you know you’re going to have a habitat module where I can, I can go out and map out and look and see about where I’m going to plant jap millet and moist soil and pull the water down and what the water levels are and what the timing was so I can go back and look, well, I got a good response, let me see what I did last year. I mean the possibilities are endless. Every time I talk to you all, you all wheels are turning, my wheels are turning, the possibilities are endless.

Steve Willi: Yeah.

Ramsey Russell: It’s just time and money.

Nathan Marks: Absolutely.

Ramsey Russell: That’s all.

Nathan Marks: Well, and the other thing too is you got to think about as we build out certain things. Well, let’s say for instance like that kennel module, there’s hundreds of thousands of hunters that would never even, they’re not going to need that. So we don’t want that to convolute their experience either. So we want them to still, so unless they actually reach out for that feature, we don’t want that getting in the way. And the same with the outfitter stuff. So there’s going to have to be a way that we put that in there as an option, they have to suggest they want it and we get it that way. But yeah, I mean we definitely want to do a kennel feature, we’re definitely wanting to do some kind of an outfitter portal upland is a must have by next season I think the trapping stuff would be fantastic to add into turkeys, I think that alone, all that stuff right there probably locks down a full year, if not longer, for sure.

Steve Willi: There’s a tension between providing an overwhelming amount of value and being everything to everybody. Because we don’t want to be that.

Ramsey Russell: That’s right.

Steve Willi: We get so diffused, we lose our focus. And so by partitioning it, like Nathan said, I’m not going to necessarily care about, I’m not an outfitter, I will never log into, or obviously I’ll log into it, but I’ll never use in the field. Most guys won’t, unless you’re an outfitter, in which case you’ll love it. So how do we partition the user experience away from that? We’ve got some really solid ideas on how to silo that out. While we’re not impacting the average hunter.

Ramsey Russell: Where can listeners download HuntProof? How can they stay up to date with the latest developments?

Steve Willi: Hit the Apple Store or Google Play. So, you’ll see about once a month or even multiple times a month, we’re kicking out updates, so you can see it in the update notes. If you’re wondering what we’ve done recently, we typically put it out on social media, but you can also read the update notes and descriptions within the app stores.

Ramsey Russell: HuntProof.app. That’s right, isn’t it? Huntproof.app. And do you all still have a free version? Because I honestly, so much of the stuff we’ve used and so much of the stuff that I truly value is only available past the paywall. But we’re talking about less money per month. I can put it on monthly forget about it. And it’s less than a less than a can of nicotine pouch is going to cost me. You know what I’m saying? I mean, it’s less than 5 shots of premium shot at a duck, I mean, it’s nothing, you know what I’m saying? And I don’t have many regrets in the duck hunting world, but with each growing year that I use HuntProof app, it can look back at my past season, look through the pictures, look at the species, look at the numbers, look at the retrieves. I only wish I could have done it for 35 years. I wish that I had kept notes and that I could go back and do that. I did keep record of one thing, since 1994, I logged all of my dog retrieves. And what I what I did prior to HuntProof app. As I’d go back in December 15^th or just pick a day I’m sitting around camp, I’d go back and look, see where I was on the tally board in terms of retrieves, that date the previous couple of years. And that’s a relative index, but it’s not near the same as having this HuntProof app in my back pocket. Guys, thank you all very much for coming on board. I really appreciate you and I cheer you on. Keep doing good things. I love the updates. Folks, go check out HuntProof app. I promise you’ll thank me later. Thank you, guys.

Steve Willi: Appreciate you.

Ramsey Russell: Thank you all for listening this episode of MOJO’s Duck Season Somewhere podcast. Go check out HuntProof. See you later.

 

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